Project Name

Website Design & Build, Iconography


Seeing Machines

What we did

  • Animation
  • UX / Strategy
  • Websites

Seeing Machines have developed sophisticated eye tracking tech which can detect when a driver is distracted or drowsy, saving lives on roads, railways & in the air. Since 2017 its driver safety systems have been used to augment self-driving vehicle technology.

Their legacy website was created at the brands launch when the company was going through a growth stage, and was used as a tool to attract investors in their technology. 

There was an opportunity to improve the UX and UI to allow for content discovery and speed up the page load considerably. 

New brand elements were produced to signpost content types and aid in content exploration.

Engagement results

  • Page views +80.23%
  • Pages / Session  +23.46%
  • Sessions +45.98%
  • Session Duration 61.83%
  • Social referrals +20.50%
  • Organic search +45.91%

Creative development

  • Responsive website with mobile templates for optimised content on smart phone
  • Streamlined navigation and website structure
  • Intuitive interface
  • Social media integration
  • Iconography development

Launching a new website is never easy, but the talented team at Firefly Interactive were so patient and supportive. Their creative influence has transformed the Seeing Machines website so that our stakeholders now know exactly what we do, how to navigate around our business segments and get help as soon as they need it. Thanks team, it’s been a pleasure working with you, and I’m sure we’ll be receiving your support for some time to come!

Sophie Nicoll
VP, Marketing & Communications
Seeing Machines


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