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The Actuaries Institute approached Firefly to modernise the user experience (UX), information architecture, design and technical implementation of their website and event micro-sites.
The Actuaries Institute is the professional body representing the actuarial profession in Australia and is committed to promoting and maintaining a high standard of actuarial practice and representing and supporting its thousands of members.
Firefly should be the “how to” case study for anyone looking for excellence in website development. On time, on budget and delightful to deal with, Firefly excelled creatively and delivered practical solutions in both design and functionality.
Head of Communications and Marketing, Actuaries Institute
We started by undertaking usability research, interviews and workshops with users. Using our findings, we created a strong visual aesthetic and distinct colour palette while reworking the information architecture, layouts and functionality to provide a sophisticated, user centric experience for the Institute’s members. We worked with Institute staff and the back office software vendors to implement a seamless user experience.
Integration between the chosen CMS, Sitefinity, and the back office software, Aptify, allowed staff to keep website content integrated with back office software with a minimum of fuss.
Firefly have worked closely with Actuaries Institute on several digital strategies, including branding, website development, online newsletters, digital magazines, and email marketing, to ensure a cohesive holistic brand voice.
- Average user session duration up 56%
- Pages views per user session up 52%
- Bounce rates are down 35%
- Organic search traffic up 143%