Firefly collaborated with Ravenswood School for Girls to enhance its digital presence, aligning with the school’s commitment to Positive Education and the leadership of Principal Anne Johnstone.
The redesigned website features a modern, user-friendly interface that effectively communicates Ravenswood’s educational philosophy and achievements. This update reflects Principal Johnstone’s dedication to fostering student well-being and academic excellence, as evidenced by her recognition as Australian School Principal of the Year in 2024.
The collaboration underscores Firefly’s expertise in creating bespoke digital solutions for educational institutions, ensuring that Ravenswood’s online presence accurately represents its values and initiatives.
Creating a dedicated microsite for the Ravenswood Australian Women’s Art Prize. The updated website features a modern, user-friendly design that reflects the school’s commitment to positive education and showcases its diverse programs and facilities. The Art Prize microsite offers detailed information about the annual event, including entry guidelines, prize categories, and exhibition details, thereby promoting the school’s support for female artists in Australia.
CREATIVE DEVELOPMENT
- Brand enhancement
- Rationalisation of the sitemap; streamlining of user pathways
- Content strategy and planning
- Intuitive navigation to encourage content exploration & discovery
- Optimised mobile experience, fast loading with contextual content
- Creation of customisable microsite templates
- Clear, consistent use of Call to Actions (CTAs)
ENGAGEMENT RESULTS
- Page views +70.5%
- Sessions +76%
- Session Duration +61.3%
- Organic search +63.3%
Collaborating with Firefly Digital has been a transformative experience. Their innovative expertise in web design and user experience has elevated the digital presence of Ravenswood School for Girls and the Ravenswood Australian Women’s Art Prize, ensuring the platforms reflect the school and Art Prize values and vision.
The new websites beautifully reflect our values and vision, seamlessly integrating our brand identity with exceptional functionality. Firefly Digital has delivered user-centred platforms that are both dynamic and engaging, with a thoughtful approach to UX design that ensures seamless navigation, intuitive interactions, and a consistent brand experience across all touchpoints. We look forward to partnering with Firefly Digital on future initiatives.
Lindsay Crump
Director Marketing, Communications and Engagement
Ravenswood School for Girls
Contact us today on (02) 9280 0101 or [email protected] to discuss your next project.
