Project Name

Website, Brand Style Guide, Banners, Marketing Materials, Social Media Tiles


The McDonald College

What we did

  • Brand
  • Exhibition
  • Photography
  • Print
  • Websites

The McDonald College is Australia’s leading performance arts and academic school. With an illustrious alumni community and prestigious reputation steeped in history, the school was enthusiastic to give their online presence a much needed facelift.

The school’s unrelenting desire to reach out and connect to their extended community has allowed them to embrace latest technologies and social media in new and exciting ways.

To start, Firefly created a style guide to integrate and collate their assets into a strong, unified brand voice. In parallel to the style guide, Firefly redesigned the website, and worked closely with the client to design all new marketing materials, including social media tiles, promotional banners, printed flyers, magazine advertisements, and online ads.

Developed with an open source WordPress content management system, the website allows for easy updating and maintenance by key staff at the school. The website is accessible across all devices including desktop, smart phone and tablet.

Engagement results

  • Page views +43%
  • Pages / Session  +29%
  • Session duration +42%
  • Social referrals +155%
  • Organic search +7%

Creative development

  • Responsive website with mobile templates for optimised content on smart phone
  • Streamlined navigation and website structure
  • Contemporary look and feel
  • Social media integration
  • Blog platform integration

Working with the Firefly team has been a breath of fresh air. Their creative strategy, customer care and multi-service support has assisted us through a significant period with our marketing, including a brand refresh, website development and graphic design. We would like to thank the Firefly team for their diligence, expertise and heart. We look forward to working with you in the coming years.

Shauna Maguire
Marketing Manager
The McDonald College

visit website


Contact us today on (02) 9280 0101 or [email protected] to discuss your next project.

Next projects