Project Name

UX, Website Design & Build, Iconography


Down Syndrome Australia

What we did

  • UX / Strategy
  • Websites

The Down Syndrome Federation provide a range of supports and services for people with Down syndrome, their families and supporters. They work to create change in social and public policy and ensure people understand the experiences of people with Down syndrome and their families. 

Historically, each state & territory in Australia had an independent web presence and domain. This project sought to unify the voice of the association to streamline communications and bring the organisation under the one look at feel to create a cohesive brand experience, nation wide. This amalgamation shares information and resources previously needlessly duplicated into a single source of truth. 

As such, significant user experience journeys were explored to ensure a seamless transition and consistency. Collaboration between the state bodies to understand priorities and issues to solve a multitude of user challenges. 

Engagement results

  • Page views +64.10%
  • Pages / Session  +27.78%
  • Sessions +28.42%
  • Session Duration +16.53%
  • Social referrals +17.38%
  • Organic search +74.95%

Creative development

  • Responsive website with mobile templates for optimised content on smart phone
  • Streamlined navigation and website structure
  • Intuitive, accessible interface
  • Rigorous testing to deliver WCAG 2.1 standard
  • Social media integration
  • Iconography development

The Firefly team are quick, efficient and professional. Their creative flair and technical expertise have been invaluable in designing a new national website for the Down Syndrome Australia federation. We loved the fresh new look and branding created for our organisation across multiple sites and marketing channels. The technical support has been excellent, ensuring that we have ongoing support for all of our website questions, maintenance and continuous improvements.

Zoe du Cann
Information & Communications Manager
Down Syndrome Australia

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