Anglican Church Grammar School, known internationally as Churchie, has as its central mission the development of young men of good character, strong intellect and generous spirit who will move confidently into the global community and who will use their talents and gifts to lead and serve others.
Our mission with this project was to illustrate this intent and exploit available technology, while delivering a seamless UX with striking design utilised as a vehicle to deliver the message.
Firefly created a modular based design system with tools which allow marketing and content creators at the school to author sophisticated pages with engaging content. These pages convey key messages to time-poor page scanners to entice a second, more considered page read to delve into the nuances of the brand proposition.
In tandem with the website, the integral ‘Making of Men’ brand was developed and deployed throughout the website.
ENGAGEMENT RESULTS
- New users +88%
- Goal Conversions +248%
- Session Duration +15%
- Organic search +22%
We also customised The Buzz platform to create The Weekly newsletter publication to cater specifically to their target audiences who preferred a one page scrolling format.
Creative development
- Brand development
- Rationalisation of the sitemap; streamlining of user pathways
- Content strategy and planning
- Intuitive navigation to encourage content exploration & discovery
- Optimised mobile experience, fast loading with contextual content
- Creation of digital newsletter
- Clear, consistent use of Call to Actions (CTAs)
Contact us today on (02) 9280 0101 or [email protected] to discuss your next project.
