Newington College have recently undergone a brand refresh with new photography and video assets created to usher in the new era of co-education at the school. In order to align with the new messaging and highlight the exciting prospects ahead, it was vital to lift their digital presence
The redesign focused on modernising the online aesthetics and functionality to reflect the inclusive and dynamic learning environment that Newington aims to foster. By streamlining the site’s structure and improving user experience, Firefly ensured that the online platform effectively communicates the school’s commitment to diversity and innovation. This initiative supports Newington College’s strategic goal of embracing co-education, providing a cohesive and engaging digital experience for all prospective students and their families.
Engagement Results
- Social referrals up by 118%
- New user sessions up 62%
- Pages views per user session up 8%
- Average session duration up 14%
- Bounce rates are down 14%
- Organic search traffic up 10%
Developed simultaneously, Firefly created a one-page scrolling online newsletter template for the New Weekly, streamlining communication across the college’s campuses. By implementing a global template in provided a consistent brand message and simplified the publishing process, allowing staff to efficiently update and manage content based on campus.
The result was a cohesive and user-friendly digital experience that effectively communicated the college’s news and events to the community.
We recently refreshed the look and feel of our website to coincide with an extensive advertising campaign. Firefly understood the brief immediately, were quick to turn around the design concepts and the testing site. They worked through my many, many tweaks with patience and pace!
Melissa Wilson
Director of Communications
Newington College
Discover Newington Newsletter
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